New words

26 Feb 2018 · by David DeSandro

Hoefler & Co. Isotope

Last month, Hoefler & Co. released a new family of typefaces named Isotope. The name immediately grabbed my attention.

Early on, I chose common words for projects names as was the fashion, like Masonry and Isotope. But since, I have switched for the unique: Packery, Flickity, Huebee. Unique names offer distinct advantages:

  1. Easier tracking for SEO & social media mentions
  2. Better availability with domains, npm, GitHub

Developers are notoriously bad at naming things. How many Papers, Atlases, and Fabrics are out there? Adopting generic names leaves you wide open for collision.

We are creating new things in a new era. What better place for new words? Go on, get weird, and make a new name for yourself.

CodePen showcase: Round 2

14 Feb 2018 · by David DeSandro

It's time for another round-up of some of the finest demos made with Metafizzy plugins.

I'll be collecting these in the Metafizzy showcase CodePen collection, as well as individual collections for each plugin.

Gabrielle Wee got my attention with pens that combined elegant design with fun animations. I was thrilled to see her work with Metafizzy.

Isotope Card Match is a perfect example. This demo makes use of a little known Isotope shuffle method to give a simple memory game a kick. The design is stunning: all done with CSS. I love how the card back's design is a timer.

See the Pen Isotope Card Match Game by Gabrielle Wee ✨ (@gabriellewee) on CodePen.

Gabrielle followed up with the Pokémon Sprite Sorter. It displays sprites for 184 Pokémon. This demo nicely shows Isotope's ability to organize information. You can make sense of a huge list of Pokémon by filtering via type or game release. Nice touches include pixel art sprites and background colors to indicate types.

See the Pen Pokémon Sprite Sorter by Gabrielle Wee ✨ (@gabriellewee) on CodePen.

Matt Soria put together this bespoke Font Showcase with Flickity. I like how Flickity is just part of the experience, allowing you to page through the characters.

See the Pen Font Showcase with Flickity by Matt Soria (@poopsplat) on CodePen.

Jack Rugile is a CodePen star. He produces wild visuals, fluid animations, and dang ol' video games in JavaScript. He was kind enough to descend from his heavenly realm and toil with Flickity to output Carousel Lock Interface. It's got it all: slick visuals in CSS, glitchy sounds, and an outside-the-box concept for Flickity. Check how the LOCKED status blinks.

See the Pen Carousel Lock Interface by Jack Rugile (@jackrugile) on CodePen.

I'm delighted to see what code artists can do when they get their hands on a Metafizzy plugin. If you're interested in making a demo, get in touch so I can make it worth your while. I'd love to show your work in the next round-up!

Logo Pizza vol. 2 delivered

24 Jan 2018 · by David DeSandro

Logo Pizza vol. 2

Logo Pizza vol. 2 is out! Logo Pizza is a collection of 50 logos, ready for sale. Volume 2 includes 33 all new designs.

Last year's initial release of Logo Pizza was a surprise success. Looking to capitalize on it, I spent my autumn days designing a new set of logos.


Volume 2 was released last November 28th. In the two subsequent months, it has sold well, but nowhere near the gangbusters experienced in the first volume.

The good news: there are some great logos available for sale at an incredible price.

Logo Pizza vol. 2

Logo Pizza Osprey

The bad news: I've got too much inventory sitting in the warehouse, so-to-speak.

It's always difficult to explain why a project succeeds or fails. But, if I had to make a guess, I'd say the same attribute that made the first volume so successful was the un-doing of the second. And that attribute is: novelty.

The original Logo Pizza was, ahem, entirely original. A new concept, with fresh designs, with a gimmicky pricing mechanism. My thinking was the the second volume would be able build upon the first volume's appeal. But maybe its actual appeal was just in its newness. By the time volume 2 rolled around, the thrill was gone. Logo Pizza vol. was news-worthy. Volume 2 was old news.

As I grow older in my profession and I release more projects, I'm starting to see how much luck is involved in the success or failure of projects. Maybe volume 1 was lucky and volume 2 was not.

Sales are still steady coming in. If you have had any interest in a logo, buy soon before someone else does. There are some straight bangers that somehow have not been snatched up yet. Blue jay, Mechanical hare, Dockyarder, and more are just waiting to be procured. Don't sleep on these!

Teleo brand

17 Jan 2018 · by David DeSandro

Teleo brand

I designed a brand new brand for Teleo, a new team collaboration app with all the tools you need in one place.

The main logo is comprised of a telescope sighting beyond a starry, domed sky. The telescope signals Teleo's value as a tool for communication over distances, and nicely associates with the name (Say it with me: Teleo, telescope). The brand includes alternate logos with telescope head, lens face, and initial T.

Initial concepts played with the classical philosophical term teleology. From Wikipedia:

Teleology is a reason or explanation for something in function of its end, purpose or goal. ... For instance, Aristotle claimed that an acorn's intrinsic telos is to become a fully grown oak tree.

Hence, the acorn/oak and chicken/egg concepts. Also, antelopes.

Teleo logo process 1

Teleo logo process 2

The telescope concept was promising, but missing the oomf. I added shading with gradients to give the scene depth with a sense of lighting. The telescope lens could better reflect the sky. The telescope legs got beefed up to make it feel more stable.

Teleo logo process 3

The shaded imagery was looking hot. But it wouldn't hold up in every application. So I designed flat-color and one-color variations of all the designs.

Teleo brand assets

That rainbow will shine on forever.

Interested in a logo for your work? Get in touch! Email to get started.

Metafizzy logos


31 Dec 2017 · by David DeSandro

Metafizzy 7th birthday

Metafizzy turned 7 years old on December 1st. Here are the big ticket items of the seventh year:

See ya for numero ocho.

Every vector 2017

29 Dec 2017 · by David DeSandro

Every Metafizzy vector 2017

Happy New Year!

Take a look at last years Every vector 2016.