wyDay logos

22 Mar 2017 · by David DeSandro

wyDay logos

After seeing my work on Logo Pizza, Wyatt at wyDay employed my services to design a new set of logos for wyDay and its products, LimeLM and wyBuild. wyDay makes "premium software development tools for high-tech companies." A kindred spirit for Metafizzy!

wyDay logos before & after

wyDay already had a strong brand to work with. That LimeLM pirate with lime eye patch is a great visual — easily memorable. The wyDay and wyBuild logos were a bit generic, so I was offered a blank slate for them. The end result is a set of straight-forward, iconic emblems.

wyDay logo process

Each logo has a separate theme and subject, so I brought them together with the same visual style: clear, distinct shapes; flat color; and friendly, rounded corners. Each of these logos is instantly recognizable.

As a bespoke designer-artisan, it's easy to get carried away with a clever logo. Logos have a job: identify the thing. Clever isn't always the best approach. It can go against making a memorable impression. It was great to work with a client that had the confidence to stick with straight-forward choices. These logos do a proper job identifying the goods, and letting the wyDay user experience take it from there. Check 'em out at wyDay and buy Wyatt's stuff.

wyDay logo variations

Metafizzy socks

Metafizzy socks

Now for sale! Rainbow colors, cutie bear face, knit with comfy-soft cotton threads. Makes a great gift. Everyone wears socks.