As part of their March 2017 issue on VR, Computer Arts featured the RGB Schemes logo in a five page spread. I got to share the nitty gritty of how the project came together, working through the brief, and all the stuff that didn't make the cut. You can still grab a back issue online.

After seeing my work on Logo Pizza, Wyatt at wyDay employed my services to design a new set of logos for wyDay and its products, LimeLM and wyBuild. wyDay makes "premium software development tools for high-tech companies." A kindred spirit for Metafizzy!

wyDay already had a strong brand to work with. That LimeLM pirate with lime eye patch is a great visual — easily memorable. The wyDay and wyBuild logos were a bit generic, so I was offered a blank slate for them. The end result is a set of straight-forward, iconic emblems.

Each logo has a separate theme and subject, so I brought them together with the same visual style: clear, distinct shapes; flat color; and friendly, rounded corners. Each of these logos is instantly recognizable.

As a bespoke designer-artisan, it's easy to get carried away with a clever logo. Logos have a job: identify the thing. Clever isn't always the best approach. It can go against making a memorable impression. It was great to work with a client that had the confidence to stick with straight-forward choices. These logos do a proper job identifying the goods, and letting the wyDay user experience take it from there. Check 'em out at wyDay and buy Wyatt's stuff.

If you eat and if you even remotely like food then Mealio is the right place for you. Mealio helps people solve the problem of constantly having to create a weekly meal plan by generating them based on the user's preferences. It's like Spotify for food.

I was tasked to design the Mealio logo. I delivered on an friendly & clever M monogram that evokes the approachable and helpful qualities of Mealio. The fork and knife fitting within the counters of the M say it all. Knife, fork, M = Mealio.

Sunset Spark is a technology and science school in Sunset Park, Brooklyn, NY. They teach new American families all the subjects I would have devoured as a kid: robotics, creative coding, game development. Just take a peak at their Insta. I'm proud to have designed their new logo.

The double-S and bolt logo is a nice balance between approachable/fun and professional/serious. The bolt is front and center. The S's take a back seat formed by the bolt and the outlines.

Draplin-esque collage. Every vector made in 2016. Accepted, rejected, upcoming, or unused.

Shepherd is a platform for business owners to build communities and peer groups so they can better face the challenges and opportunities they share (launching soon!). I designed the brand with supervision from Shepherd's lead, Ben. The main logo depicts two crossed shepherd crooks forming an S.

The alternate logo is a dog, an Australian shepherd. Shepherds still use dogs to herd and control their flocks. Dogs are a great symbol of companionship and loyalty, qualities central to Shepherd. Herding breeds like the Aussie and border collie are the smartest.

Erin loves Aussies. Even as her husband, I'll always be second place in her heart, behind her family Aussie, Tess. She was thrilled to find my screen like this:

Designing an Aussie logo was a fun challenge. Blue merle Aussies have striking coloring, with gray and black patchwork and tan points. My solution was to stylize the whole image: use a striped pattern for the patches, punch up the colors to blue and gold, and stick to an angular grid. It's a dog you won't forget.

Interested in a logo for your project? Let's chat! Email me yo@metafizzy.co to get started.