BenCodeZen dragon mascot
4 Jan 2019
DC area buddy Ben Hong has been pumping out front-end dev wisdom like wild. He pinged me about a logo for his personal brand BenCodeZen and I DELIVERED. Introducing Destinio!
Initial concepts were around dragons, Zen, and monograms.
I was about to ship the Cute dragon design, but something was feeling off. It was looking a bit dopey.
The big change was bringing the outer circular shape up around its chest to its head. This did two things.
- It changed the position of head & neck so it was more up and back, giving it a more confident posture.
- It allowed the underbelly color to connect to the head, thus removing the need for an outline.
These changes made the dragon look more active and ready-to-rumble. It was a solid improvement, making for a simpler composition and a more iconic emblem.
#DevAdvent Day 21:— Ben Hong (@bencodezen) December 22, 2018
I am so excited to finally announce the launch of my official logo / mascot: Destinio, the dragon of compassion and inspiration!
🎊🎉 🎊🎉 🎊🎉
It was designed by the incredible @desandro and I could not be happier with the work he did! pic.twitter.com/qzWCdhPEWC