300 Optimist Park logo

13 Aug 2018 · by David DeSandro

300 Optimist Park sign

Last year my buddy Andy reached out to design the logo for 300 Optimist Park a new apartment building going up in Charlotte, North Carolina. We worked together, looking at local type, trying out fonts, eventually honing in on the final design as a set of 3 wordmarks in 3 color palettes. One year later, the building is up and ready to rent. That sign is my first physical signage ever to go up (a proud moment).

300 Optimist Park type tour

300 Optimist Park logo explorations

300 Optimist Park logo colors

300 Optimist Park brand

300 Optimist Park brand

300 Optimist Park website

Metafizzy socks

Metafizzy socks

Now for sale! Rainbow colors, cutie bear face, knit with comfy-soft cotton threads. Makes a great gift. Everyone wears socks.